Our Story


The Original Pavlovic Ointment was created after the Second World War, out of the need for improved care and protection of sensitive child’s skin. Dr Živorad Pavlović, a pediatrician  , had been experimenting for about two years in a state pharmacy located in Zvezdara (Belgrade) with various substances before he finally came up with   the right formula, in 1947.

In no time, other pharmacies all over Belgrade adopted the formulation and, based on its demonstrated effectiveness, the State Health Insurance Fund at the time approved it as a magistral preparation to be dispensed free of charge to mothers and parents.The ointment had this status with the State Fund until 1970, whereupon the pharmacies started to sell this product. As the basic baby ointment for protection of sensitive child’s skin, the Original Pavlovic Ointment was used all over the former Yugoslavia. During his lifetime, dr. Žika Pavlović never protected the formula he invented.

The high demand for the Original Pavlovic Ointment in the ensuing 25 years incited various producers, from state pharmacies to small, privately owned laboratories to try to make “their own” Pavlovic ointment departing from the original formula. The surrogate manufacturers, made every effort to save money on just about any ingredient, not hesitating to use substances of lesser quality, which, naturally, led to reduced or even total absence of efficiency of the preparations.  In the meantime, numerous large international companies appeared in the market, offering moms a huge variety of alternative products for the same purpose – baby skin care of the diaper area.

Such a situation in the market convinced Dr. Živorad Pavlović’s son, Dr.Vojislav, also a pediatrician, that it was about time to protect his father’s recipe and start the production of the Original Pavlovic Ointment by the end of  1997. The production followed the instigation of the patent protection procedures in all of the countries in the region as well as at the global level, in Geneva. 

A company named “Laboratorija dr Pavlović” was established which now employs 13 professionals and produces 1,580,000 units of the  Original Pavlovic Ointment which, besides Serbia, are distributed in ten other countries: Australia, Canada, USA, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia... 

In April 2011, the Original Pavlovic Ointment was granted “Halal Certificate” allowing the Laboratory to export the product to Arab (Islamic) countries as well.

“We have regained customers’ confidence, primarily that of parents, and of all others who once loved it, and, once again, it has become every family’s indispensable household item. Quality, tradition and trust are some of the words closely associated with and attributed to the Original Pavlovic Ointment. ”- Dr. Vojislav Pavlović